In Kentucky one in four public school students have a parent in jail or serving time for a drug related offense. The collateral damage from the "War on Drugs" continues to do almost as much damage to rural families and communities as the problem of abuse and addiction. The War on Drugs has failed. It is time for a more enlightened approach. We must also hold drug manufacturers liable for misleading the public, and for irresponsibly promoting and overselling addictive drugs.